About
Through Pattern Theory, I work with product owners to find the problem nobody's named yet, before it gets expensive.
Every situation is different, but a few principles show up again and again in the work.
Start with the people and the reality
Follow the evidence, even when it's uncomfortable
Find the system, not just the surface problem
Leave teams with decisions they can carry now and later
Be explicit about what you know and what you don't
Good insights should make the next step obvious
Early-stage startups, established enterprises, and nonprofits. The details change from one to the next. The tangle of systems, stakeholders, and partial information usually doesn't.
Land leases, payments, farmer tools
Onboarding, compliance, family experience
Operations, onboarding, billing
K–12 and Pre-K reporting, evidence and standards, higher ed
Complex workflows, data-heavy tools
Customer experience, lead gen